Data protection and GDPR are incredibly important to businesses and consumers alike and as such, you need to ensure you are staying on top of frequent developments that are occurring. Of course, this is easier said than done as in the 4 years since the European Union enacted the GDPR, there have been a number of different adaptations, developments and subsequent effects that have happened. This article is going to break down some of the trends you can expect to see in 2022.

Member States and Their Principles Will Align a Lot More Closely With GDPR

Initially, when we saw GDPR come into effect, there was a clear fragmentation that took place between the individual laws of the member states and the EU-wide regulation itself. It is anticipated that throughout 2022 we are going to see a shift in the local laws of member states so that they more closely align with the precedent established within GDPR.

We Will Continue to See Consumer Consent Trends

Consumers are starting to become a lot more clued up with the different rules and implications that surround being contacted by an organisation. For instance, they are now aware that a company needs to be able to prove that a consumer granted consent whenever they were asked, essentially, they know that they can withdraw consent to be contacted at any time.

Due to the familiarity of this, it is incredibly likely it will continue and as such, companies are going to need to be able to find different ways that they can inform customers about their data, specifically, how that data is being used. In doing this, consumers are going to understand exactly what they are agreeing to when they provide consumer consent.

If you and your business intend on using the likes of retargeting as a means to get client retention, then you will need to demonstrate that explicit consent was given by the customer for this.

New ePrivacy Regulation

There has been a proposed ePrivacy regulation put in place by the EU who are currently working through legislation. This would essentially:

    • Create new rules of electronic communication which would ensure they protect the privacy of any and all end users.
    • Cover both personal data and also metadata and whatever confidential requirements that come with this.

Do You Need Assistance Keeping Up With GDPR?

As previously stated, it is incredibly important that your business is keeping up to date with GDPR and any and all changes that are being made to the legislation. Not only do you need to be aware of developments, you also need to be aware of how you can alter how your business operates to stay in line with these changes. If you need assistance with this then you should consider enlisting the help of F1 Support. F1 Support provides IT support to small businesses so you will receive assistance on how your systems can be updated in order to comply with GDPR. If you have any questions, then do not hesitate to get in touch.