Trying to wrap your head around the modern tech world can be incredibly difficult because there are a number of different terms that continue to develop as technology does the same thing. This article breaks down and explains a few of these terms, to help provide a better understanding and create less confusion when you next hear one of these terms used.

 

The Plain English Guide to Need-To-Know Tech Jargon

Using technology in the modern age is no longer an option but instead an absolute necessity. This is good because we can make our personal and professional lives more straightforward by using technology. That being said, with the rate at which technology advances, keeping a hold on all of the different updates and the variety of terms that come with them can be increasingly difficult. If you find yourself in a position where you are forever scratching your head at what different terms mean, you’re not alone. Here is some need-to-know tech jargon put in plain English.

 

  • Content Curation

This term refers to social media sites when they are trying to gather and present content relevant to a specific user. When you go on social media and the content that comes up is similar to what you tend to look at in your spare time, it’s all because of content curation.

 

  • Impressions

These refer specifically to content that has been posted online. The impression is how many times the piece of content has been fetched from its source (i.e. engaged with). If there is social media content showing up in a web browser, then that content has been fetched from a server, and that counts as an impression. This term is used a lot in marketing.

 

  • Mentions

A mention is when a specific person or account is tagged in a post on social media. These are a means by which many online organisations tend to measure their online footprint. Again, it is a term commonly used within the world of business and digital marketing.

 

  • Marketing Automation

This is when software is used to automate repetitive marketing tasks such as emails, customer relationship management, analytics, and social media posts. They allow marketers to simply input some specific criteria for tasks that need to be carried out, and that data is then interpreted and executed by the marketing automation program.

 

  • Traffic

When you see the term traffic used in a digital sense, it is not referring to the kind of traffic you get stuck in your car. Instead, it relates to the number of visitors to a specific website. When it comes to online marketing, businesses will tend to break down traffic into different categories so they can work out what kind of audiences they need to target.

 

Understanding The Modern Tech World

Trying to wrap your head around the modern tech world can be incredibly difficult because there are a number of different terms that continue to develop as technology does the same thing. It can make navigating the digital world in business quite tricky. If you would like assistance with your company’s IT needs, you should speak to an organisation such as F1 Support. F1 Support will be able to fully break down all of the different jargon terms that your business might come across and help out with correctly understanding them so they can be implemented into business strategies moving forward. If you have any further questions, do not hesitate to get in touch.

 

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